Farmers Home Furniture - Just Right

About the Role

As part of my Campaigns class my senior year, my team and I worked with Farmers Home Furniture to develop a new recruiting campaign to help them keep up with their annual growth across the Southeast. Our creative team met one-on-one with the CEO and the head of marketing to get a feel for the message they wanted to get across with this new campaign. A recurring theme in this meeting was the feeling of family that they wanted to emphasize. After much deliberation, we settled on the messaging of Farmers Home Furniture being “Just Right” for you as a workplace and to become a part of their family. Unfortunately, we were under tight time constraints, limiting creative team production. However, we were tasked with assembling a storyboard for a regional commercial and a podcast ad to pair with it.